Navigating the Corporate Hospitality Landscape in 2024
The corporate hospitality industry in 2024 is marked by transformational trends that cater to evolving business landscapes and shifting client expectations. No longer just about dining at executive suites during sporting events, corporate hospitality has become an essential part of business strategy, focusing on creating exceptional experiences that align with corporate values, technology advancements, and sustainability priorities. Technological Integration In 2024, technology plays a crucial role by seamlessly blending physical and digital experiences. Virtual and augmented reality (VR/AR) tech allows companies to engage with clients in innovative ways. Imagine attending a Formula 1 race while simultaneously immersing in a virtual behind-the-scenes pit experience from the comfort of a private suite. This incorporation of technology ensures events are both exclusive and interactive, significantly enhancing the guest experience. Sustainable and Ethical Practices As sustainability demands mount, corporations are now selecting hospitality partners that share their commitment to the environment. In 2024, eco-friendly practices, from sustainable sourcing of food and materials to energy-efficient venues, are non-negotiable. Companies strive to demonstrate corporate responsibility by opting for green certifications and reducing their carbon footprint at events. Ethical considerations extend to inclusivity and diversity, prompting businesses to create more accessible and culturally sensitive events. Personalization and Custom Experiences Personalization takes center stage in corporate hospitality. Businesses recognize the importance of tailoring experiences to individual preferences to foster genuine connections and brand loyalty. Companies now utilize data-driven insights to craft bespoke experiences, from customized menus to curated entertainment, ensuring every guest feels valued and appreciated. This bespoke approach strengthens client relationships and positions the company as attentive and customer-focused. The Rise of Hybrid Events The pandemic accelerated the shift towards hybrid events, and in 2024, this trend is more prominent than ever. Hybrid events combine in-person and virtual components, offering flexibility and broader reach. Clients can choose how they wish to participate, increasing engagement and inclusivity. This model is cost-effective, allowing companies to host larger, more diverse audiences without significant logistical challenges. Focus on Wellness and Well-being An emphasis on wellness permeates the corporate hospitality industry in 2024. Health-conscious menus, mindfulness activities, and stress-reducing amenities are standard components of the event experience. Wellness initiatives extend beyond physical health, addressing mental well-being through serene environments and thoughtful programming. This holistic approach ensures that guests leave events feeling rejuvenated and valued. Challenges and Opportunities Despite its evolution, the industry faces challenges such as balancing high customer expectations with budget constraints and navigating geopolitical instabilities impacting international events. However, these challenges present opportunities for innovation and differentiation. By prioritizing creative problem-solving, businesses can craft compelling hospitality experiences that set them apart. Conclusion The corporate hospitality industry in 2024 is characterized by innovation, sustainability, and personalization. As companies adapt to the changing landscape, they are not only creating memorable experiences but also reinforcing their brand values and fostering deeper connections with clients. As this industry continues to evolve, its role as a strategic business tool becomes increasingly indispensable.
Exploring Corporate Incentive Destinations in 2025: Trends & Top Picks
Exploring Corporate Incentive Destinations in 2025: Trends & Top Picks. Corporate incentive have always been a strategic tool for boosting employee motivation and rewarding top performers. As we look towards 2025, the landscape of corporate incentive destinations is evolving to meet new expectations and preferences, blending business with unique experiences. Here’s a glimpse of the emerging trends and top destinations that are capturing the attention of business leaders and employees alike. 1. Blending Business with Wellness In recent years, there’s been a significant shift towards wellness-focused trips, and this trend is expected to dominate in 2025. Companies are increasingly seeking destinations that offer relaxation and rejuvenation, along with team-building activities and seminars. Popular spots include: – Bali, Indonesia: Known for its serene landscapes, endless beaches, and wellness retreats, Bali offers a perfect blend of relaxation and adventure. – Costa Rica: Known for its lush rainforests and eco-resorts, Costa Rica is ideal for those seeking a connection with nature and opportunities for adventure sports. 2. Adventure and Sustainability Eco-consciousness and sustainability are becoming central to corporate planning. Companies are choosing locations that not only offer unique experiences but also align with global sustainability goals. – New Zealand: With its stunning natural landscapes, New Zealand provides eco-friendly adventure activities, such as hiking, bungee jumping, and skydiving, making it an exciting destination for thrill-seekers. – Iceland: Known for its breathtaking scenery, Iceland offers an array of outdoor activities, like glacier hiking and hot spring tours, ensuring an unforgettable experience while focusing on eco-friendly tourism. 3. Cultural Immersion Experiencing diverse cultures is another motivation for corporate travels. Organizations are opting to immerse their employees in rich cultural environments that foster creativity and open-mindedness. – Kyoto, Japan: A hub of traditional and modern culture, Kyoto provides historical tours and authentic culinary experiences that allow participants to appreciate the intricate tapestry of Japanese society. – Marrakech, Morocco: With its vibrant souks and stunning architecture, Marrakech offers cultural tours that engage and inspire employees, creating a unique narrative to their incentive journey. 4. Tech and Innovation Hubs For tech-savvy companies, visiting tech hubs and centers of innovation is a great way to inspire employees and spark creativity. – Silicon Valley, USA: A visit to this iconic tech hub provides an opportunity to learn from industry leaders, explore tech innovations, and network with startups. – Seoul, South Korea: As a rising global tech center, Seoul offers the chance to experience cutting-edge technology and gain insights from leading tech companies. In Conclusion The key to a successful corporate incentive trip in 2025 lies in crafting a unique, engaging, and meaningful experience. Whether it’s soaking in the cultural richness of historic cities or embracing the serenity of nature, the destinations selected reflect the goals of the company and the desires of its employees. As we move forward, the appreciation for personal growth, cultural understanding, and sustainable practice continues to shape these exciting and impactful travels.
Back to Life, Back to (Virtual) Reality
Face-to-Face meetings and live events are essential to business and will always be the best way to connect, learn, and sell. COVID-19 has changed that for the time being and in this unprecedented time we need to adapt. Virtual meetings are the way to the (immediate) future because business moves forward, non-profits need their fundraising events, and product launches will continue to happen. With continued safety parameters in place, producing virtual events is something that we need to embrace as an industry until we return to business as usual. Virtual meetings are not a new phenomenon and they take the same dedication and detail in planning as a “traditional” meeting in order to resonate with your audience. You still need to deliver great content and communicate your messaging in a visually dynamic format that optimizes the vast technological and virtual tools at our disposal. With the right direction, you and your clients have the potential to reach larger audiences and leverage sponsor or internal budgets in ways that yield a high ROI. Below are some ideas to set your virtual meeting light years ahead… Reassign your venue rental fees and food & beverage budgets and use them to upgrade your speakers – or have a celebrity as your auctioneer at your fundraising event. Create Q&A sessions with one-on-one time with the Keynote or other speakers built in — this will make the experience more intimate for your attendees. Deliver the destination to your attendees. The possibilities are endless and you’ll be giving back to the local community where your conferences would have taken place. A specific example is to provide a city tour with a local celebrity. Keep in mind that attendee data is much easier to track online – therefore giving your sponsors or event stakeholders a much more accurate picture of who attended what. Encourage your clients and organizations to consider the virtual meeting format, and open themselves to reconnecting with existing contacts while expanding their potential for new client outreach. And take advantage of this moment when we have a captive on-line audience.[:]
Yachting in Cuba with TOCA Trips
YACHTING IN CUBA ATTENTION YACHTING ENTHUSIASTS! Yachting in Cuba for leisure is a relatively new concept that is attracting the yachting community to the waters of the largest of the Caribbean islands. TOCA Trips has over 25 years experience creating cultural and humanitarian programs for clients interested in exploring Cuba’s unique gifts, and yachting in Cuba with TOCA Trips is one of the most enjoyable and exciting ways to get insights into the island’s ecological initiatives, culture, and history through yachting and sailing tours, private yacht services and more. Over the years, we have developed deep and loyal bonds with local contacts, not only in the marine industry for yachting in Cuba but also in the cultural, business, and opinion-making sectors. This allows us to offer you a perfectly tailored OFAC-compliant travel experience that unfolds an enriching view of this fascinating archipelago while you are yachting in Cuban waters. Cuba is the largest island in the Caribbean; with 2,000 nm of coastline; over 4000 islands; an intact ecosystem; and warm, steady winds. These ideal natural conditions plus the emerging luxury infrastructure make yachting in Cuba an ideal way to visit Cuba legally and get to know and embrace the Cuban people. In Havana, you will find the Hemingway International Yacht Club, the local organization that is spearheading non-governmental efforts to provide and create the ideal conditions for yachting in Cuba. Check out: Bossa Nova Sinfonico & TOCA: A Resounding Success in Havana! The Hemingway International Yacht Club links to over 40 other nautical clubs worldwide and holds fishing and diving tournaments as well as regularly scheduled meetings and year-round activities for its members. Only 90 miles from Florida’s Key West, Cuba is easy to reach by water or air, and well worth the trip to discover it’s vast and natural beauty. With TOCA Trips Your yachting in Cuba experience doesn’t just begin and end in the water. Our deep knowledge of Cuba’s culture and history, along with our long-established relationship with the island’s cultural and business professionals and institutional support, gives us a very special perspective when it comes to introducing our clients to Cuban life, past and present. In this regard, we will tailor a customized on and offshore itinerary that suits your individual wishes. Whether it is to explore the many diverse facets of Cuba’s history and overall culture, to organize a diving expedition to explore the health of the coral reefs and marine life, or to take you to a secluded beach to watch the turtles lay their eggs and protect the pristine ecosystem. TOCA Trips offers you a yachting in Cuba experience that will remain with you for a lifetime as you strengthen your family and professional bonds while yachting on Cuba’s waters. On land, our people-to-people itineraries invite you to come ashore to enjoy an even more personal and holistic relationship to island culture. A Corporate Incentive Program in Havana by TOCA: A PanAmerican Cultural Encounter! At TOCA Trips, we offer full-service travel expertise, including: Pre-trip consultation, Visas, Navigation permits, Navigation planning, Marina reservations, Dockage, Offshore anchorage. Additionally, we can easily arrange private flights, luxury yacht charters, hotel and restaurant reservations, bilingual guides and staff, contact with environmentalists or researchers, and our exclusive destination programing and concierge services, depending on your needs and desires. Our mission is to make yachting in Cuba as easy, interesting, exciting, and informative as possible. So come aboard and set your sights on being a part of the TOCA Trips yachting in Cuba experience as you learn about the joy and beauty of this one-of-a-kind island. Check us out at www.tocatrips.com [:pb] Attention yachting enthusiasts! With over 25 years experience creating cultural and humanitarian programs for clients interested in exploring Cuba’s unique gifts, TOCA Trips now offers exciting insights into the island’s culture and history through yachting tours and more. Over the years, we have developed deep and loyal bonds with local contacts, not only in the marine industry, but also in the cultural, business, and opinion-making sectors. This allows us to offer you a perfectly tailored OFAC-compliant travel experience that unfolds an enriching view of this fascinating archipelago. As many of you know, Cuba is the largest island in the Caribbean; with 2,000 nm of coastline; over 4000 islands; an intact ecosystem; and warm, steady winds. In Havana, you will find the Hemingway International Yacht Club, which links to over 40 other clubs worldwide. Only 90 miles from Florida’s Key West, the island is easy to reach by water or air, and well worth the trip to discover it’s vast and natural beauty. With TOCA Trips, your yachting experience doesn’t just begin and end in the water. Our deep knowledge of Cuba’s culture and history, along with our long-established relationship with the island’s cultural and business professionals, gives us a very special perspective when it comes to introducing our clients to Cuban life, past and present. In this regard we will tailor a customized on and offshore itinerary that suits your individual wishes. Whether it is to explore the many diverse facets that make up Cuba’s history, to organize a diving expedition for exploring coral reefs and marine life, or to take you to a secluded beach to watch the turtles lay their eggs, TOCA Trips offers you the experience of a lifetime. On land, our people-to-people itineraries invite you to come ashore to enjoy an even more personal and holistic relationship to island culture. At TOCA Trips, we offer full-service travel expertise, including pre-trip consultation, visas, navigation permits, navigation planning, marina reservations, dockage, and offshore anchorage. Additionally we can easily arrange private flights, luxury yacht charters, hotel and restaurant reservations, and bilingual guides and staff, depending on your needs. Our mission is to make your tour to Cuba as easy, interesting, and informative as possible. So come aboard and set your sights on being a part of the TOCA Trips yachting experience as
New Event Planners in Las Vegas: TOCA opens its doors in the city
New Event Planners in Las Vegas: TOCA opens its doors in the city Our Event Planners in Las Vegas: Design, Production & Logistics International event planning and destination management company TOCA Events continues expansion with its new office location Las Vegas, tapping into the largest meetings and incentive market on the planet, regular and potential clients now have the good fortune to know that TOCA has its team of excellent event planners in Las Vegas, besides Miami, Boston and Rio. As one of the primary event planning destinations in the world, Las Vegas dazzles like no other city. Whether it is the draw of famous headliners such as Celine Dion and Cher, extravagant shows such as Cirque du Soleil and many of Broadway’s best, titillating adult entertainment, great comedians, architectural wonders, exceptional restaurants, and daytime tours, life just isn’t complete unless you’ve been to Vegas at least once! And what better place to produce an event than a city that offers such a myriad of choices when it comes to keeping guests excited, surprised, and on their best party toes? Our team of event planners in Las Vegas are ready to share that with clients from all around the globe. Destination Management Creative Solutions for Las Vegas TOCA Events is no stranger to destination management in the city. As expert event planners in Las Vegas, the company upholds its reputation for producing and planning some of the most exciting experiences for clients… Whether it is an onsite mega-party, an exploration of overground and underground locales, or anything in between. With a knack for creating and tailoring just the right package, TOCA upholds its reputation for stepping right to the beat of a city and creating the perfect rhythm for every client’s need and desire. The TOCA team of event planners in Las Vegas brings years of experience to this market, having completed numerous projects including automotive launches, corporate incentive programs and comprehensive destination management services in the US and abroad. From 2,800+ guests at the Las Vegas Convention Center to select VIP casino access in premiere hotel properties and multilingual staff, the TOCA creative and logistical teams are ready to develop the ideal program that defy traditional Vegas offerings. See TOCA Events Brilliant Lights at the Las Vegas Convention Center Corporate Events: More and Better Event Production in Las Vegas The TOCA touch in event planning is undeniable, as we know from the many, many events that we have created for clients such as Audi, Visa, Johnson & Johnson, Ameriprise, AT&T, BCG, Dr Pepper Snapple Group, Univision, and so many more world-renowned companies. Check out this project by our event planners in Las Vegas It goes without saying that opening a branch of our event production company in Las Vegas now provides needed services to clients worldwide who are looking for exciting and unique experiences hosted by a team of professionals that knows how to put a truly magical spin on a good time. The recent tragic events in the city have only increased our determination to showcase Las Vegas and its people to the world. We hope that you will join us, and let us share the creativity, talent and dazzling surprises that only Las Vegas can offer. For more information on how we can tailor an event for you with the best event planners in Las Vegas, please contact: Sean Gibbons +1 702 462 7272
The Wonder of Japan’s Cherry Blossom Season
The Wonder of Japan’s Cherry Blossom Season If you have ever had the pleasure of being in Japan between late March and early May, you have undoubtedly experienced the wonder of cherry blossom season. Known as “sakura,” cherry blossoms bridge the gap between old and young, ancient and modern as the country finds itself blanketed in ephemeral beauty that ignites every spirit year after year. At this time, when the trees are festooned in delicate pink and white petals, it is easy to understand the awe and wonder that has inspired the best of Japanese poetry and paintings from as early as the eighth century on. Cherry blossom season is officially declared when at least five flowers bloom. With a blow by blow countdown, the subsequent cherry blossom forecast then chases each petal as trees advance in volume. From southern to northern Japan, this yearly event inspires “hanami,” the national pastime of looking at flowers. As they appear, each blooming tree becomes top news all over the country. Imagine newscasters announcing in tremulous tones the incipient appearance of a single cherry blossom heralding the season, which in itself is heartbreakingly short lived. And with each announcement, local populations inevitably scurry forth to witness the blooms as they emerge on streets around their neighborhoods. Imagine cities where people camp out on the streets, where picnics and timeless festivals are revived each season in celebration, and people have a chance to share their excitement during the one week when the cherry trees are in full bloom! As a symbol of the transient nature of life, as well as new beginnings, this blanket of pink is as much the inspiration for goodwill and artistic endeavor as it is for the onslaught of advertising. Watch how for a short yet powerful time, pink predominates as the product color of choice! Once the cherry trees reach full bloom, the next treat is what is known as “sakura snow.” As the blossoms mature, falling petals festoon the streets, softening the hard edges of metropolitan cities and crowning the nooks and crannies of smaller towns and villages. Imagine Tokyo’s Ueno park, filled with museums, shrines, and ponds, blanketed in a soft, romantic pink. It is truly breathtaking and so worth the trip to witness the drama and celebration of this magical season. At TOCA, we were privileged to witness sakura season, taking with us yet another indelible picture of a country that truly worships the exquisite. For us it is one of the inspirations that keep our hearts and souls attuned to aesthetic creation and the desire to bring beauty into all that we do. www.tocaevents.com www.tocatrips.com[:pb] If you have ever had the pleasure of being in Japan between late March and early May, you have undoubtedly experienced the wonder of cherry blossom season. Known as “sakura,” cherry blossoms bridge the gap between old and young, ancient and modern as the country finds itself blanketed in ephemeral beauty that ignites every spirit year after year. At this time, when the trees are festooned in delicate pink and white petals, it is easy to understand the awe and wonder that has inspired the best of Japanese poetry and paintings from as early as the eighth century on. Cherry blossom season is officially declared when at least five flowers bloom. With a blow by blow countdown, the subsequent cherry blossom forecast then chases each petal as trees advance in volume. From southern to northern Japan, this yearly event inspires “hanami,” the national pastime of looking at flowers. As they appear, each blooming tree becomes top news all over the country. Imagine newscasters announcing in tremulous tones the incipient appearance of a single cherry blossom heralding the season, which in itself is heartbreakingly short lived. And with each announcement, local populations inevitably scurry forth to witness the blooms as they emerge on streets around their neighborhoods. Imagine cities where people camp out on the streets, where picnics and timeless festivals are revived each season in celebration, and people have a chance to share their excitement during the one week when the cherry trees are in full bloom! As a symbol of the transient nature of life, as well as new beginnings, this blanket of pink is as much the inspiration for goodwill and artistic endeavor as it is for the onslaught of advertising. Watch how for a short yet powerful time, pink predominates as the product color of choice! Once the cherry trees reach full bloom, the next treat is what is known as “sakura snow.” As the blossoms mature, falling petals festoon the streets, softening the hard edges of metropolitan cities and crowning the nooks and crannies of smaller towns and villages. Imagine Tokyo’s Ueno park, filled with museums, shrines, and ponds, blanketed in a soft, romantic pink. It is truly breathtaking and so worth the trip to witness the drama and celebration of this magical season. At TOCA, we were privileged to witness sakura season, taking with us yet another indelible picture of a country that truly worships the exquisite. For us it is one of the inspirations that keep our hearts and souls attuned to aesthetic creation and the desire to bring beauty into all that we do. www.tocaevents.com www.tocatrips.com[:es] If you have ever had the pleasure of being in Japan between late March and early May, you have undoubtedly experienced the wonder of cherry blossom season. Known as “sakura,” cherry blossoms bridge the gap between old and young, ancient and modern as the country finds itself blanketed in ephemeral beauty that ignites every spirit year after year. At this time, when the trees are festooned in delicate pink and white petals, it is easy to understand the awe and wonder that has inspired the best of Japanese poetry and paintings from as early as the eighth century on. Cherry blossom season is officially declared when at least five flowers bloom. With a blow by blow countdown, the subsequent
Tanzania Tour with TOCA Trips!
Tanzania Tour with TOCA Trips! With the ever-increasing popularity of our tours in Brazil, Cuba, and Thailand, we at TOCA Trips are expanding our roster to include Tanzania in our select list of destinations. Tanzania tour. With its endlessly fascinating natural resources, we felt it would be remiss if we didn’t share our knowledge of this magical part of the world with those of you yearning to take a journey of a lifetime! Vast Natural Beauty on Protected Land Exotic and enticing, Tanzania is known as one of the best wildlife viewing locations in all of Africa. From white-bearded wildebeests to giraffes, gazelles, zebras, and more, the country is also home to Africa’s highest mountain, Kilimanjaro; as well as its deepest lake, Lake Tanganyika; and largest lake, Lake Victoria. Containing 16 national parks, along with countless bio-diverse forest and game reserves, Tanzania one of the primary African countries where you can enjoy such vast and natural beauty on protected land. Tours with a Personal Flavor TOCA co-founder Sean Gibbons lived in Tanzania as a teenager, a time that informed his youth with a sense of the preciousness of a grand landscape that fills the soul. With his deep connection to this country, Sean’s knowledge of the land and its people has imbued our tours with a deeply personal flavor. The Serengeti Our trips focus primarily on the Serengeti region, including the UNESCO World Heritage Site Ngorongoro Crater. Included in the Tanzania Tour are a range of activities such as photographic safaris, canoeing, biking, hiking, shopping, as well as cultural and culinary encounters. Accompanied by our impeccable tour guides, you will experience the magnificence of some of the area’s most impressive sites, including Arusha National Park. Smaller than many of the other local parks, Arusha is extremely accessible and teeming with wildlife inhabiting stretches of untainted countryside. Equally awe-inspiring is Lake Manyara National Park, with its breathtaking scenery offering endless photographic opportunities. Stunning Overnights Offering impeccable accommodations such as Rivertrees Country Inn just outside Arusha and near to Kilimanjaro Airport, Serena Mountain Lodge in Mt. Meru, and the Ngorongoro Serena Safari Lodge inside the stunning Ngorongoro Crater, we also introduce our tourists to exciting overnights in some of the best open-air safari camps. With all of this and more, you can be sure that your visit to the land of the Masai will enrich you as much as it has inspired our TOCA team. Sharing the Joy At TOCA Trips we supply you with all you need to share the profound joy of being deeply engaged in untainted nature. There is no doubt that you will be as astounded as we are each time we visit this majestic country where description falls so far short of the experience. Join Us! For more information on TOCA Trips and the Tanzania Tour, please contact us here. www.tocaevents.com www.tocatrips.com[:pb]With the ever-increasing popularity of our tours in Brazil, Cuba, and Thailand, we at TOCA Trips are expanding our roster to include Tanzania in our select list of destinations. With its endlessly fascinating natural resources, we felt it would be remiss if we didn’t share our knowledge of this magical part of the world with those of you yearning to take a journey of a lifetime! Vast Natural Beauty on Protected Land Exotic and enticing, Tanzania is known as one of the best wildlife viewing locations in all of Africa. From white-bearded wildebeests to giraffes, gazelles, zebras, and more, the country is also home to Africa’s highest mountain, Kilimanjaro; as well as its deepest lake, Lake Tanganyika; and largest lake, Lake Victoria. Containing 16 national parks, along with countless bio-diverse forest and game reserves, Tanzania one of the primary African countries where you can enjoy such vast and natural beauty on protected land. Tours with a Personal Flavor TOCA co-founder Sean Gibbons lived in Tanzania as a teenager, a time that informed his youth with a sense of the preciousness of a grand landscape that fills the soul. With his deep connection to this country, Sean’s knowledge of the land and its people has imbued our tours with a deeply personal flavor. The Serengeti Our trips focus primarily on the Serengeti region, including the UNESCO World Heritage Site Ngorongoro Crater. Included in the Tanzania Tour are a range of activities such as photographic safaris, canoeing, biking, hiking, shopping, as well as cultural and culinary encounters. Accompanied by our impeccable tour guides, you will experience the magnificence of some of the area’s most impressive sites, including Arusha National Park. Smaller than many of the other local parks, Arusha is extremely accessible and teeming with wildlife inhabiting stretches of untainted countryside. Equally awe-inspiring is Lake Manyara National Park, with its breathtaking scenery offering endless photographic opportunities. Stunning Overnights Offering impeccable accommodations such as Rivertrees Country Inn just outside Arusha and near to Kilimanjaro Airport, Serena Mountain Lodge in Mt. Meru, and the Ngorongoro Serena Safari Lodge inside the stunning Ngorongoro Crater, we also introduce our tourists to exciting overnights in some of the best open-air safari camps. With all of this and more, you can be sure that your visit to the land of the Masai will enrich you as much as it has inspired our TOCA team. Sharing the Joy At TOCA Trips we supply you with all you need to share the profound joy of being deeply engaged in untainted nature. There is no doubt that you will be as astounded as we are each time we visit this majestic country where description falls so far short of the experience. Join Us! For more information on TOCA Trips and the Tanzania Tour, please contact us here. www.tocaevents.com www.tocatrips.com[:es]With the ever-increasing popularity of our tours in Brazil, Cuba, and Thailand, we at TOCA Trips are expanding our roster to include Tanzania in our select list of destinations. With its endlessly fascinating natural resources, we felt it would be remiss if we didn’t share our knowledge of this magical part of the world with those of
Rio Games TOCA 2016
TOCA Events Triumphs Again at Rio Olympic Games 2016 Just like the arts, sports create a global language, building bridges between people and transforming lives through spirited competition, friendship, and peace. The 2016 Summer Olympic Games began with a highly emotional ceremony, with Rio de Janeiro as the first South American city to host such an event. At 1/10th the cost of London and 1/20th the cost of the Beijing Games, Rio was the perfect backdrop for a thrilling few weeks featuring the best of the best. Right Place, Right Time Once again, TOCA was at the right place at the right time providing VISA, one of the main sponsors and global partner of the Games, with exciting and motivating morning activities for their super VIP clients. Beginning on Aug 4th, our TOCA team provided impeccable attention to every detail, from ambiance to guided tours, catering, and everything in between. Starting Off the Day To start off each day of parties, business sessions, networking, and games, TOCA created customized morning activities for four separate waves of VISA VIPs, with activities offered to each group. With the sand and sea as our canvas, we created an enhanced beach club experience with branded elements including VISA colors to highlight activities including a volleyball clinic, beach tennis, slack line, Cross Fit training, and yoga. And of course, what could be better than being coached by some former Olympic greats like American gold medal diver, Greg Louganis; volleyball greats Jackie Silva and Sandra Pires; and the nine title winner for swimming, Missy Franklin! Keeping Everyone Inspired and Excited Other special events that TOCA provided included a beautiful bike tour of Copacabana and Ipanema, and a hike to Leme Fortress on the coastline of Copacabana. Our resident celebrity photographer, Fabio Pamplona, gave a wonderful workshop on how to use a smartphone camera, touring Sugar Loaf for inspiring photo ops of one of the world’s most iconic locations. We provided a gift kit for our guests, containing fisheye, macro, and wide angle lenses to clip on and screw in to each phone, along with a customized booklet filled with places of interest to shoot, which kept everyone inspired and excited. Creating a Seventh Heaven And as if all of this wasn’t enough, TOCA arranged a special VIP shopping experience complete with champagne and catered edibles. Covering an exclusive area in Ipanema, guests received a specially designed map with select stores featuring some of Brazil’s top clothing, leather, and arts & crafts designers. Moderated by our vivacious celebrity hostess, attendees received the perfect lesson in Ipanema fashion, including news on the latest trends and influences. Needless to say, everyone was in seventh heaven! Modesty Aside All modesty aside, we heard many of our Visa clients who are regulars at Olympic games around the world say that it was their best Olympic experience ever. The entire TOCA Events team is honored to have been selected as part of Visa’s team, and looks forward to participating again in this truly memorable global gathering. www.tocaevents.com
TOCA is back! The Creative Approach of the Event Production Company in Las Vegas
The Creative Approach of the Event Production Company in Las Vegas. Las Vegas is one of the most dynamic cities in the US; an entertainment capital and global incentive meetings hub as well. Viewed from outer space, the Vegas strip is the brightest spot on our planet both for its brightness and diversity of colors. TOCA draws from NASA’s fantastic images to create the theme for an exclusive program for 3,000 guests in the city’s Convention Center. A unique chance to showcase the talents of our event production company in Las Vegas. Brilliant Lights was the concept used to reconcile the location with the client’s message. The program is a fresh interpretation of Las Vegas culture, inspired by the destination and the unrivaled brilliance that emanates from the Vegas Strip out toward the universe. TOCA Events, the event production company in Las Vegas, delivered a unique fusion of highly sophisticated design elements, subtle yet effective corporate messaging, and visually impactful performance elements from the raw and empty canvas of the Las Vegas Convention Hall S3. The transformation of the Hall took four days of continuous work marked by the incredible creativity of the TOCA Events staff. The overall effect was achieved through various initiatives and the creation of multiple continuous spaces infused with the diverse and cosmopolitan sizzle of Las Vegas. TOCA Events created a central core that mirrored the Strip with mapped lighting effects that formed a glistening corridor interconnecting each of the spaces. The spaces—or zones—were delineated by luminous structural elements, modular translucent walls and LED messaging, culminating in an atmosphere that was vibrant, colorful, and inviting. The sort of dream act for any event professional or event production company in Las Vegas. Our DJ held court from atop his tower overlooking the central Strip. Additionally, to highlight the overall concept, we showcased a LED Cyr Wheel performer who dazzled the crowd alongside an Olympian LED hoops artist who performed atop a bridge spanning the Strip. See also: New Event Planners in Las Vegas Their acrobatics resulted in extraordinary visual impact, complemented by a state-of-the-arts laser dance troupe. To complete such an amazing night, our live dance band took the stage as the crowd danced into the night. Following our event, TOCA Events was proud to become an Exhibitor Appointed Contractor of the Las Vegas Convention Center. And being recognized as a premier event production company in Las Vegas. TOCA Events is an approved vendor for MGM Resorts. Our team is proud to call Las Vegas one of TOCA’s primary hubs in North America, and our establishment as an event production company in Las Vegas has led to an increased presence throughout the West Coast market. [:pb] Las Vegas is one of the most dynamic cities in the US; an entertainment capital and global incentive meetings hub as well. Viewed from outer space, the Vegas strip is the brightest spot on our planet both for its brightness and diversity of colors. TOCA Events draws from NASA’s fantastic images to create the theme for an exclusive program for 3,000 guests in the city’s Convention Center. Brilliant Lights was the concept used to reconcile the location with the client’s message. The program is a fresh interpretation of Las Vegas culture, inspired by the destination and the unrivaled brilliance that emanates from the Vegas Strip out toward the universe. TOCA Events delivered a unique fusion of highly sophisticated design elements, subtle yet effective corporate messaging, and visually impactful performance elements from the raw and empty canvas of the Las Vegas Convention Hall S3. The transformation of the Hall took four days of continuous work marked by the incredible creativity of the TOCA Events staff. The overall effect was achieved through various initiatives and the creation of multiple continuous spaces infused with the diverse and cosmopolitan sizzle of Las Vegas. TOCA Events created a central core that mirrored the Strip with mapped lighting effects that formed a glistening corridor interconnecting each of the spaces. The spaces—or zones—were delineated by luminous structural elements, modular translucent walls and LED messaging, culminating in an atmosphere that was vibrant, colorful, sophisticated, and inviting. Mirroring the Las Vegas cityscape was the idea that sparked the imagination of our creative team. Our DJ held court from atop his tower overlooking the central Strip. Additionally, to highlight the brilliance of the overall concept we showcased a LED Cyr Wheel performer who dazzled the crowd alongside an Olympian LED hoops performer who performed atop a bridge spanning the Strip. Their acrobatics resulted in extraordinary visual impact, complemented by a state-of-the-arts laser dance show. To complete such an amazing night, our live dance band took the stage as the crowd danced into the night. www.tocaevents.com[:es] Las Vegas is one of the most dynamic cities in the US; an entertainment capital and global incentive meetings hub as well. Viewed from outer space, the Vegas strip is the brightest spot on our planet both for its brightness and diversity of colors. TOCA Events draws from NASA’s fantastic images to create the theme for an exclusive program for 3,000 guests in the city’s Convention Center. Brilliant Lights was the concept used to reconcile the location with the client’s message. The program is a fresh interpretation of Las Vegas culture, inspired by the destination and the unrivaled brilliance that emanates from the Vegas Strip out toward the universe. TOCA Events delivered a unique fusion of highly sophisticated design elements, subtle yet effective corporate messaging, and visually impactful performance elements from the raw and empty canvas of the Las Vegas Convention Hall S3. The transformation of the Hall took four days of continuous work marked by the incredible creativity of the TOCA Events staff. The overall effect was achieved through various initiatives and the creation of multiple continuous spaces infused with the diverse and cosmopolitan sizzle of Las Vegas. TOCA Events created a central core that mirrored the Strip with mapped lighting effects that formed a glistening corridor interconnecting each of the spaces. The spaces—or
Bossa Nova Sinfónico & TOCA Culture: Resounding Success in Havana
The sun had not risen on the morning of May 11th when Robson Coccaro, President of TOCA Culture, was already being interviewed by Univision Television Network at Miami International Airport about the upcoming performance of Bossa Nova Sinfónico in Havana. The interview session culminated with an impromptu rendition of Girl from Ipanema by vocalist Rose Max to the delight of the airport staff, the press and dozens of travelers who broke into applause. Bossa Nova Sinfónico is an ode to Brazilian music, an homage to the legendary Antonio Carlos Jobim, one of the 20th-century’s most admired composers. It features the classic Brazilian jazz quintet format in tandem with a symphonic orchestra. The glorious sounds of Jobim’s compositions come to life through the voice of Rose Max, accompanied by Ramatis Moraes (guitar), Mike Orta (piano), Carlomagno Araya (drums) and Jamie Ousley (bass), all under the direction of conductor Jeremy Fox. The project has been presented in Costa Rica and Mexico, was nominated for a Latin Grammy, and received the Brazilian Press Award for Album of the Year. Jeremy Fox conducts Cuba’s National Symphony Orchestra for Bossa Nova Sinfónico The cultural immersion of TOCA Culture’s entourage of artists and VIP sponsor guests began as soon as we arrived in Havana. The group seemed overwhelmed by the colors, textures, sounds, and architecture of the city, a grand old dame that has been given a second chance to shine. Our first stop was the classic Café del Oriente in San Francisco Square. It was a time to take in the city’s vibe and get ready for an unforgettable four-day musical journey. Havana, cradle of Cuban music and culture Bossa Nova Sinfónico was selected to perform at the Inaugural Gala of Cuba Disco 2016, Cuba’s premier music industry event, which was celebrating its 20th anniversary. As we approached the theater for our first rehearsal, TOCA’s staff had been prepped by our Cuban counterparts for a simple session without much expectation. But as the first chord made its way through the theater halls, everyone sensed that the concert would be a success. One of the most emotional moments came during the first rehearsal when both the orchestra and the quintet realized they were a perfect fit. Everything was fluid. Maestro Enrique Pérez Mesa, Director of Cuba’s National Symphony Orchestra—and the most gracious host—said, “the music of Cuba and Brazil—and their cultures in general—share the same roots: Yoruba African slaves and colonizers from the Iberian Peninsula.” These historical ties manifest themselves through parallel cultural landscapes that understand each other without speaking the same language. Rose Max and Bobby Carcasses, who was instrumental in presenting Bossa Nova Sinfónico in Cuba. It was most gratifying to observe as new relationships and friendships were born between the musicians, producers, event organizers, and staff in general. And our project lives on through the national broadcast on Cuban television of the concert, and will spread beyond the Island as TOCA Culture identifies global broadcast partners for the project. There could not be a better example of real People-to-People exchange. The concert was broadcast on Cuban National television on June 4th. Bossa Nova Sinfónico was presented to a full crowd at Teatro Nacional de Cuba in Havana. Between rehearsals, the group explored Havana’s neighborhoods, from the baroque palaces and squares of Old Havana to the dive bars in Centro Habana as well as the theaters and restaurants in posh Miramar. The Bossa Nova Sinfonicogroup met more musicians in the streets and were invited to play in some descargas with local bands. As a prelude to the main concert, part of the quintet (Rose, Ramatis, and Jamie) had the opportunity to present a concert at the Centro Hispanoamericano de la Cultura—a gorgeous neoclassical building along the Malecón— sharing the stage with the renowned vocal ensemble, Schola Cantorum Coralina. Under the direction of Dra. Alina Orraca, the ensemble performed a program of Cuban traditional classics with perfect pitch. Meanwhile, Rose Maxdelighted the audience with Brazilian standards preceded by a lovely children’s choir. A few tears were shed by some members of the public as children and adult choral members joined Rose on stage for a resounding finale. Rose Max and Ramatis share the stage with the renowned vocal ensemble, Schola Cantorum Coralina at Centro Hispanoamericano de Cultura. Front row from left to right: Mike Orta, Jamie Ousley, Jeremy Fox, Carlomagno Araya, Rose Max, and Ramatis Moraes. Rose Max, Carlomagno Araya (project founder), and Robson Coccaroparticipated in a press conference that drew almost 60 national and international media outlets. The trio charmed the press with their genuine words of gratitude and admiration for the Cuban musicians, people, and culture. When the day of the concert arrived, all the musicians were relaxed, as when one knows things will go well. Bossa Nova Sinfónico was the first half of the gala and Max’s renditions of Jobim‘s songs grabbed the audience from the first note. The Cuban audience is extremely knowledgeable of Brazilian music and at times sang along, even danced in the aisles to the melodies and rhythms emanating from the stage during the final selection. The performance was received by two standing ovations, interrupted only by an interpretation of Mas Que Nada which brought the house down in a palpable celebration of the best in popular music. The second half of the program was entrusted to the singer/songwriter Raúl Torres, author of classic pieces such as Candíl de Nieve, and Se Fue. The great Vania Borges, a sultry chanteuse with a velvety voice was his guest. And so Cuba Disco 2016 was inaugurated. Granma International said in its art column, “The excellence, beauty and quality of the work of Tom Jobim, performed by the Bossa Nova Sinfónico quintet together with the Cuban National Symphony Orchestra, provided a high degree of distinction to the Inaugural Gala of the 20th CUBADISCO International Festival”. ACN (Agencia Cubana de Noticias) echoed Rose Max’s feelings about her stay in Cuba. “Being in Cuba is a great dream”, said the vocalist, “as a child I always heard about the quality of Cuban musicians, and as soon as we started rehearsing we were captivated by the warmth and talent of